Technology makes it seem easy to create a video, but creating one that effectively represents you and your message takes planning and effort. Recently someone contacted me to give him feedback about his video posts. He had terrific expertise and messages his audience needed to hear, but his videos didn't represent him well. Based on ...
Content Marketing
The Top Five Web Writing Tips for Engaging Your Ideal Clients
Even if you’ve been writing professionally for years, you’ll need to practice new writing habits to connect your ideal clients. Academic and business writing kill good, natural writing, so most of us need to strip away our old writing habits to keep our readers engaged. On the web, people will click away as soon as ...
Four Opt-in Gift Mistakes and How to Avoid Them
Your opt-in gift represents your services and their value. If your gift offers great value, your community will want more products and services.Have you downloaded gifts like these? ...
Stop Perfectionism from Strangling Your Business!
If you want to help clients with your content, stop trying to be perfect. Perfectionism can stop you from writing your blog and information products. Worse, it can stop you from offering your work to the people who need it most. Stop perfectionism from strangling your business. ...
Ten Steps to a Launch a Product Successfully
I couldn't resist sharing this post with you. I've been researching how to launch a products, so when I saw this post by Ellen Finkelstein on how to launch a product, I wanted to share it with you. ...
