Four Opt-in Gift Mistakes and How to Avoid Them

by

Your opt-in gift represents your services and their value. If your gift offers great value, your community will want more products and services.

Have you downloaded gifts like these?

  • Offers too much information to act on
  • Rehashes information that can be found on other sites
  • Is filled with affiliate links to maximize the chances of readers clicking so the author makes money
  • Promises a benefit and disappoints
  • Where are these gifts now? Cluttering your Desktop?

None of these types of gifts exemplifies your value to a client, and they are less likely to entice clients to buy your services.

If you're reading this article, you want to help your clients transform their lives in some way, right? You want to help them find love, inner peace, fulfilling careers, wellness, or prosperity.  You want to help them overcome inner and outer obstacles and take action.

Since your services transform lives and help people reach their goals, your opt-in gift should, as well. It's a sample of what you do.

Are you ready to stand out and show your real value?

Then do the following:

  • Choose one common problem that your clients have.
  • Provide guidance on how to solve it through questions, examples, and activities in an ebook, ecourse, or video.
  • Launch it through your blog, social media, newsletter, and personal interactions.
  • Get your community's feedback.
  • Be ready to fulfill your community's need for more.

Questions for Reflection and Comment

  • What one, small problem can you help your community solve with an ebook, ecourse, or video?
  • What guidance can you provide in the form of questions and exercises that would help them?
  • What resources can you provide that would lead to real movement?
Published in Content Marketing
Tagged as
Next
Previous

2 Comments

  1. Ellen Finkelstein
    03/31/2013 at 1:58 am | Reply

    Great article! Yes, I've certainly seen all of those. I especially hate the ones filled with affiliate links!

  2. Holly Genser -- Writer & Coach
    03/31/2013 at 5:02 pm | Reply

    Thanks, Ellen.

    Yes, I've experienced all of these in the last two years. And pushy selling, too.

    It's hard enough for a newcomer without being bombarded and confused. That's why I present information in manageable steps, and that's what I teach others to do as well.

Leave a Comment