Websites

How to Write a Great Homepage: It’s Not About You

Your homepage is not about you. It's about the visitors you want to attract. Yet, I see many new businesses focus their homepages on themselves. If your website doesn't clearly answer readers' questions, so they know they are in the right place for them, they won't download your opt-in gift to get on your list, ...

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Abandon Your Website Templates Now!

My new website and blog are underway. My programmer had some delays, and my current website and blog are templates, so they're difficult to transfer to a hosting plan. Nevertheless, I will soon have the ability to set up landing pages for my new writing group and other programs, and all functions will be integrated ...

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Published in Websites

The Top Five Web Writing Tips for Engaging Your Ideal Clients

Even if you’ve been writing professionally for years, you’ll need to practice new writing habits to connect your ideal clients. Academic and business writing kill good, natural writing, so most of us need to strip away our old writing habits to keep our readers engaged. On the web, people will click away as soon as ...

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