Before you can reap the rewards of an event or series, you need to people to sign up. Here’s how to promote your webinar series or other live event by developing a free webinar or teleseminar to attract your ideal clients.
To launch your paid event or series, you will develop a free, one-hour teleseminar or webinar.
A teleseminar is an event held by telephone or web audio conferencing service. Some of these services are www.freeconference.com and www.gotomeeting.com. A webinar is an event with audio and slides. An example is www.gotowebinar.com.
It’s important that you plan your promotional event well. You can use the web diagram in my free ebook, How to Find and Organize Ideas for Your Information Product. Here’s what to include.
- A summary of your best system, methods, and tips. They should give enough information that people who do not want to attend your paid event can still learn something usable in their work and lives.
- A short description of the upcoming paid event or series workshop series near the end. Emphasis the benefits, and give a website link they can go to register.
- A question and answer period. Answer questions that will help people with their projects and concerns as well as questions about your paid event.
- A free gift for attending, such as a small book, recording, or poster of the system or tips you offered.
In addition to preparing the seminar or webinar itself, learn to use your teleseminar or webinar system well in advance. Have a practice session with a friend. Practice taking and answering questions, muting and un-muting callers, starting and stopping and starting stopping the recorder, and, for webinars, changing slides.
Questions for Reflection and Comment
- Are you ready to plan an event or product?
- What event would fit your clients’ needs and your preferences?
- Would you offer a teleseminar or webinar series, coaching group calls, a course, a one or two-day in-person event?
- What do you need to create your event? Guidance? Accountability?
- How can you begin today
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See the previous post, 7 Steps to Create a Coaching Program. My next article tells how to promote your free teleseminar or webinar and your paid event.
[…] Write down all the steps from my previous three articles: 7-Steps-to-Create-a-Coaching-Program, How-to-Promote-Your-Webinar, and 10-Steps-to-Promote-a-Program. Add to your list any tasks you need to accomplish. Include […]