Information products are central to your marketing strategy. They attract clients, give you more ways to earn income, and allow you to market your services on social media and search engines.
An information product is any valuable content that you provide to clients or prospective clients on a website or in person. Types of information products include:
- Reports
- Blogs
- E-books
- Workbooks
- Audio
- Video
- E-courses
- Groups
- Teleseminars
- Webinars
- Workshops
- Presentations
- CD’s
- DVD's
Information products have three purposes. They attract people to your business, they make money for you in and of themselves, and they are important to your marketing strategy as more and more people search the web and social media to find products and services.
Attract Clients
To attract people to your business, you offer an information product for free download on your website in exchange for contact information.
Free downloads and live events allow you to showcase your expertise and allow people to get to know you. Then you can keep in touch with the prospective client, showing your personality and your expertise, and eventually offering more products and services free and for sale. Then, you can direct them to your next product or program.
Grow Income
Downloadable products, live learning events, and recorded learning events strengthen your credibility, and bring you more income. In addition to books and videos, live, paid group events allow clients to pay less for your expertise, while you earn more for your time. Then, you can sell the recordings on your website.
Marketing Strategy
In today’s economy, people look for services on the web. Once there, they look at your information products to see what you offer and if you are a good fit.
In addition, social media, like Facebook, LinkedIn, and Twitter, are becoming more important than search engines for finding service providers. Being searchable on social media and having information products available through links to your website, makes you a major player. Get there before your competition does.
Your information products represent you and the quality you bring. They bring people into your list, help them learn to like and trust you, and lead them to buy other information products and services that you offer.
Where are information products in your marketing plan?
- Do you have any information products now? What do you offer?
- What ideas do you have for future offerings?
- What do you need to do to offer information products for your marketing funnel to increase your service sales?
- What do you need to do to offer information products for sale and passively grow your come?
