Whether you are in the business of improving people's personal and business relationships, careers, leadership abilities, and /or finances, or you work with solopreneurs and small businesses with these missions, you will need to facilitate attitude change in order to help your clients achieve their goals. So, today I discuss how to change attitudes in your information products and programs to benefit your community and encourage them to buy your services, as well.
Attitude change starts with self-awareness
Attitude change starts with awareness, as we often say in the teaching, training, coaching, consulting, and other fields. In order to change, we need to fully understand the problem, where we are now, where we want to be, and how we feel about it. Often, we need to know how we got where we are, too. This understanding comes through observation and dialogue.
For self-dialogue, incorporate journaling questions
Journaling is a great tool for self-exploration, and the best coaches and corporate trainers use it with their clients as homework and information products. So should you.
In the process of journaling, people observe their own thoughts and feelings as they move through them. In addition, by asking themselves, their inner child, or their higher power questions, clients will receive powerful information, insight, and guidance that are not available any other way.
Furthermore, through journaling, clients can learn from their actions, feelings, and interactions with others and with the world. When we write about our new experiences, we can observe what worked, what didn't, and what to do differently. Therefore, journal questions should be the foundation of any product or program that aims to facilitate change.
Sharing is Important for Transformation
You can produce books, articles, audios, and videos that provide information and some support as they ask good questions that lead your client to new awareness. Nevertheless, the most transformation happens when clients can share their new awarenesses. Whether in coaching, forums, or in groups, like masterminds, clients can clarify their thoughts, feelings, and desires, have support to move into action, and sustain new behaviors.
The feedback, encouragement, resources, and celebration of sharing through any of these methods is essential for transformation and lasting change.
Transformative information products lead to sales in services
Products and programs that simply provide information and superficial activities cannot attract and motivate your community. They simply do not provide enough value to show your worth.
But, once your community experiences learning and change through your information products, many will purchase more expensive personal services because you've demonstrated your value for helping them grow.
Questions for Reflection and Feedback
- What attitudes and behaviors do you help your clients change?
- What questions and activities would help you facilitate that change?
- What type of product would help clients begin that process and show your ability to help them?
