Your e-books and other information products represent you and what you offer of value to your prospective clients. How do you write a great ebook that's memorable? You make it not just informative; you make it useful and interactive. Here are six characteristics to keep in mind when you write an ebook.
Six Characteristics of a Memorable Ebook
A useful ebook has these characteristics:
- It tells readers how to do something.
- It gives enough detail so they can actually do it.
- It focuses on a narrow topic that you can cover fully.
- It gives descriptions, examples, illustrations, charts, resources, web links, case studies, as needed.
- It provides questions and actions that help people apply the content.
- It's relatively short, 12 to 30 pages long, on average.
Questions for Reflection and Comment
- What ebooks have you read?
- How well were they able to help you take action on your goals?
- How did the good ones help you take action on your goals?
- What could they have done better to be more valuable to you?
If you find this post valuable, please comment and share with others.
See Write a Great Ebook Part 2 for more about how to create questions and actions that make your e-book valuable to your prospects and clients.