Your e-books and other information products represent you and what you offer of value to your prospective clients. How do you create a memorable e-book? You make it not just informative; you make it useful and interactive. Here are six qualities for creating a memorable e-book. ...
How to Plan Your Marketing Funnel
How to Plan Your Marketing Funnel These days, clients look for services online through search engines and social media. Once prospective clients find you, they want to get to know you before they buy. They get to know you a little at a time, learn what you offer, the type of service you provide, and ...
Published in Content Marketing
Why You Should Care about Information Products
Information products are central to your marketing strategy. They attract clients, give you more ways to earn income, and allow you to market your services on social media and through search engines. An information product is any valuable content that you provide to clients or prospective clients on a website or in person. ...
Published in Content Marketing
Four Writing Process Mistakes–And How to Fix Them
I help a lot of people write in my work. There are four writing process mistakes that they consistently make that make writing difficult and even impossible. Here they are with the fixes.
1. Writing Without a Plan
Many people just begin to write and expect to end up where they want to go. The ...
Published in Writing Process
How to Set Up Your Writing Environment for Success
We creative types get ideas at the strangest times. I get ideas as I am falling asleep, in the shower, eating breakfast, and when I am supposed to be doing anything but writing.
That’s why I keep a pad of paper everywhere. I have a small, spiral pad by my bed, one on the kitchen ...
Published in Writing Process
