Personal Branding: 5 Ways to Create a Personal Brand Online

Personal Branding: 5 Ways to Create a Personal Brand Online

According to career guru Richard Bolles, author of What Color Is Your Parachute (2014), with 69 percent of employers searching for your name online, Google is your second resume.

Google is important for personal branding

Branding is an employer’s impression of you, whether online, in print, or in person. To have a consistent and ...

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Published in Personal Branding

6 Keys to Writing a Successful Ebook

6 Keys to Writing a Successful Ebook

When you create an ebook, you want to help your readers while you stand out as the most credible and valuable source for your products and services. While most people just provide information, if you come from your inspired purpose and help your readers move forward and take action, then you and your ebook become ...

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Do you use graphics and photos effectively?

Do you use graphics and photos effectively?

Years ago, we all turned to artists and graphic designers for images. But today's tools allow us to create our own graphics for many purposes. tips for how to choose graphics and photos for your articles, presentations, and training. You'll also find tools you can use for editing them. ...

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Published in Content Marketing

4 Examples of Branding Your Business to Fit Your Strengths

4 Examples of Branding Your Business to Fit Your Strengths

Just as ice cream brands have different flavors and characteristics, so our businesses also need to show our unique qualities to brand them. If you brand your business to fit your strengths, experience, and personality, then you will attract the people you most want to work with and who will most benefit from working with ...

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Published in Content Marketing

Writing Productivity Tips: How to Fight Fear and Write

Writing Productivity Tips: How to Fight Fear and Write

In a recent article, I discussed how procrastination and busyness often disguise fear. Another article shows that procrastination and fear may mask useful messages form the Inner Critic telling us that we may need more resources, tools, information, skills, or support before continuing.

Today, I present a related article from AWAI copywriter Mary Rose Maguire. ...

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Published in Writing Process